PRINCIPLE 1: CRM is Not a Software Purchase. It’s a Strategy
My Client's Insight -
- Build your CRM vision by first defining a valuable customer experience
- Conduct business on your customer’s terms
- One global view. Myriad local relationships
- Make user adoption a top priority
PRINCIPLE 2: CRM must fit the way you work – Today and Tomorrow
My Client's Insight -
- The right CRM architecture can work the way you do
- Your system must be flexible to build in complex business processes
- CRM should help you grow – and grow along with you
PRINCIPLE 3: Define measurable CRM business benefits
My Client's Insight -
- CRM makes it easy to deliver fast and informed service
PRINCIPLE 4: Consider Total Cost of Ownership (TCO) carefully
My Client's Insight -
- “Industry Specific” CRM lowers total costs
PRINCIPLE 5: Think beyond features. Pick the right implementation partner
My Client's Insight -
- Industry knowledge and experience pays dividends
- A supportive partner can make all the difference
